Our Story

Before 2009, if you asked me what I would be doing in the near future, I would have told you, “I will be practicing law.” But today, I enjoy making socks and accessories. It all started with a phone call from my mom, known as “JoJo.” When I picked up the phone she said, “I have an idea.” After doing some research, she discovered there simply was not a functional sock on the market designed specifically for paddock boots. After bouncing around ideas for over two hours, the conversation ended with three words we will never regret: “Let's do it.”

We began researching and working with an innovative US manufacturer to create durable, slip free, eco-friendly socks. Using materials from recycled water bottles, we developed size-specific, performance-based socks for riding boots. My mom and I worked together closely, adjusting samples until we had it just right.

In late August of 2009, JoJo Sox were born. We gave some to friends, and after a few months more and more people were asking for JoJo's socks. We packed the trunk of her car and hit the road. Soon after, JoJo Sox began popping up in tack stores around the country and eventually on the feet of professional equestrians.

From the beginning, we have been dedicated to performance, functionality, and design. You can now find JoJo Sox in tack stores and high-end boutiques around the world. Currently, we are working to expand our product line into a variety of performance-based socks. We firmly believe that your apparel and equipment shape your performance, and that is why we are dedicated to creating the perfect athletic sock.

It is with the utmost sincerity that we thank you for your continued support. You have made our dream of making quality products people appreciate come true, and we hope you will continue to follow our development. Keep those ideas coming; we love to hear what you have to say! Cheers to great socks!

Sincerely,
Jessica & Joanna Godwin