Our Story

 Jessica and Joanna 


It all started with a phone call from my mom, known as “JoJo.” When I picked up the phone she said, “I have an idea.” After doing some research, she discovered there simply was not a sock on the market designed specifically for short boots. After bouncing around ideas for over two hours, the conversation ended with three words we will never regret: “Let's do it.”

We began researching and working with an innovative US manufacturer to create socks that combined both performance and fashion. My mom and I worked together closely, adjusting samples until we had it just right. Now customers say that our socks are so comfortable you'll forget you're wearing socks! And ... they come with a money-back guarantee to NEVER slip off your heel!

When we received our first order of JoJoSox, my mom simply packed the trunk of her car and hit the road calling on stores. Our market testing was a huge success, and JoJoSox was well on its way to becoming a business. We put our socks on the feet of both fashionistas and professional athletes, and they loved the combination of fashion and flare with premium performance.

We have recently expanded our product line to include leather totes and accessories that have the same combination of premium quality and creative design. These new products,The Traveler Collection, are named after my grandmother, Cornelia, who traveled to the U.S. in 1949 to escape the persecution she had endured in her homeland of Germany for many years. At 28 years old she left all she had ever known to make a new life for herself in America. Just like her each piece in The Traveler Collection is strong, beautiful, and resilient.

It is with the utmost sincerity that we thank you for your continued support. You have made our dream of making quality products people appreciate come true, and we hope you will continue to follow our development.

Jessica & Joanna Godwin

"Your word is a lamp unto my feet and a light for my path." Psalms 119:106